Depending on your company, you might want to put in a couple more. Building a helpful forecast model is as much about the journey, and what exactly you learn about your company along the way, as it's about the outcome. You're in business to generate a profit. Even if your organization is profitable, there might be times when you could be short of cash because you're awaiting payment for a big purchase. You won't have the ability to remain in business, however, if you don't have cash, thus the famed adage `cash is king'. For instance, if you're a mail-order company, then the more you sell, the more you will pay for shipping expenses.
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